Mission
As financial services professionals entrusted with sensitive financial information, we respect the privacy of our customers and are committed to treating customer information responsibly. Our Privacy Policy has been approved by the Board of Directors and serves as a standard for all Park Sterling Bank (the “Bank”) employees for collection, use, retention, and security of individual customer information.
Recognition of a Customer’s Expectation of Privacy
We recognize that you have a right to expect your personal financial information to remain private and secure at all times. We maintain standards and procedures designed to prevent misuse of this information.
Customer Benefits of Bank’s Information Management Practices
Information about consumers is accumulated from a variety of sources. Some information is provided to the Bank directly by customers themselves. Other data is developed by the Bank as a function of providing a product or service to a customer. Still other information is obtained from outside sources. We will limit the use and collection of information about our customers to that which is necessary to administer our business, provide superior service, and offer opportunities that we think will be of interest to customers. This means that we will use information to help identify additional products or services which we believe customers might want to know about. We will use this information only in accordance with the principles set out in this policy.
Maintenance of Accurate Information
The Bank has established procedures to ensure that your financial information is accurate, current and complete, in keeping with reasonable commercial standards. We also pledge to respond to requests to correct inaccurate information in a timely manner.
Limitations on Employee Access to Information
Employee access to personally identifiable customer information is limited to those with a business reason to know such information. Employees are educated on the importance of maintaining the confidentiality of customer information and on this privacy policy. Because of the importance of these issues, all Bank employees are responsible for maintaining the confidentiality of customer information. Employees who violate this policy will be subject to disciplinary measures.
Protection of Information via Established Security Procedures
The Bank is committed to the security of your financial and personal information. All of our operational and data processing systems are in a secure environment that protects your account information from being accessed by third parties. We maintain and grant access to customer information only in accordance with our internal security standards.
Restrictions on the Disclosure of Account Information
It is the Bank’s policy not to reveal specific information about customer accounts or other personally identifiable data to unaffiliated third parties for their independent use, except for the exchange of information with reputable information reporting agencies to maximize the accuracy and security of such information or in the performance of bona fide corporate due diligence or business matter, unless (1) the information is provided to help complete a customer initiated transaction; (2) the customer requests or permits it; (3) the disclosure is required by or allowed by law; or (4) the customer has been informed about the possibility of disclosure for marketing or similar purposes through prior communication and given the opportunity to decline.
Maintaining Customer Privacy in Business Relationships with Third Parties
When the Bank conducts business with third parties, it requires its vendors and suppliers to maintain similar standards of conduct regarding the privacy of personally identifiable customer information provided to them.
Non-Public Personal Information and Non-Affiliated Third Parties
We do not disclose any non-public personal information about our customers or former customers to anyone, except as permitted by law.
Providing Privacy Information to Customers and Responding to Inquiries
We value our customer relationships. We want you to understand how we use the information you provide and our commitment to ensuring your personal privacy. If you have any questions about how the Bank protects your confidential information, please contact us or call us at 704-716-2134.
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